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Last year's report was written against a sharply
declining share price, ultimately falling to around £4 before climbing
again to today's level above £7. Investor concern about the threat
posed by technology driven new entrants has been replaced by the hard
reality that it was the newcomers themselves who were most challenged.
Only market leaders, such as Halifax, can muster
the financial and human resources needed for success in new economy financial
services. Even then, however, ultimate success calls for an entrepreneurial
flair not associated with our industry coupled with the absolute determination
to use technology to its best effect by delivering something really special
for the customer.
In this context, I am particularly pleased by
the progress we are making with the second leg of our strategy; namely
our ambition to be one of the leaders in new channels.
Intelligent Finance's capability to offset customers'
assets against their liabilities for their advantage is a genuinely revolutionary
banking concept. Unlike internet only banks it also offers a parallel
telephone banking service, a combination that sets apart our offering
from the herd. Although later to market than we had hoped, this new business
has made an encouraging start and is gathering momentum by the day. As
it commences its phased launch, the new insurance venture,
esure, also enjoys the benefits of an entrepreneurial
team delivering innovation for the benefit of both customers and shareholders.
But so far most of the growth in new channel customer
numbers has come in Halifax Direct, our direct telephone operation, and
Halifax Online where we now have full online capability across all products.
Services made all the more accessible to customers through the introduction
of Click and Call pods inside our branches.
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