Chief Executive's Report
Estimated UK market shares
Growing the UK franchise
Growing our UK businesses remains our number one priority. In our Retail business we have around 23 million customers to whom we provide a wide range of financial services. We operate with several brands and we aim to secure, over time, market shares across our products within a 15%-20% range. The actual market shares achieved in any operating period are however governed by the sustainability of returns. This will see us take more or less market share than our central assumptions, as competitive conditions dictate.
In our Corporate Banking business we continue to concentrate on markets where we have real expertise and can generate superior returns. Through a focus on the individual risk reward characteristics of alternative asset classes, we aim to bring a clear value enhancing specialisation to our customer relationships.
In our Insurance & Investment businesses we believe we are uniquely well placed to benefit from the opportunities that being the largest UK liquid saver provides. This, together with ongoing supportive demographics, gives us a real opportunity to capture a strong share of the sector growth in investment sales. In general insurance, we offer a range of insurance services from household to motor cover. We target growth by aligning our insurance offerings to existing Group customers with other products and in the wider market to new customers, both via multi-brand propositions.