Our
Strategy
Our strategy has five key elements to create value. These are described in more detail in the Chief Executive's Strategy Overview on page 9.
Key Performance Indicators
Our Key Performance Indicators help us to measure our progress against each element of our strategy.
Growing the UK franchise
The power of our brands, distribution and customer base demonstrates the potential we have for further market share growth in the UK. Our goal, over time, is to grow the market shares of our main products to 15%-20%.
UK Market shares
Targeted international growth
Taking the strategy that has proven to be successful in the UK to other markets that fit with our growth model.
Underlying profit before tax (excluding Group Items)
Cost leadership
Cost leadership provides the strategic flexibility to deliver further revenue growth ahead of the competition.
Cost:income ratio
Colleague development
Our ability to execute our strategy relies very clearly on the capability, motivation and performance of our colleagues. To achieve this we aim to have the best leadership teams in the industry and will offer all our colleagues the necessary training and personal development they need to do their jobs well.
Leadership Index
Our leadership index is a composite index showing the percentage of colleagues who agreed with 12 statements about good leadership in HBOS in our annual colleague opinion survey, conducted by MORI.
Capital discipline
Capital is treated as a scarce resource and we ensure that capital is allocated to the parts of the business that will provide sustainable returns to shareholders.
Tier 1 ratio
