Our
Strategy
Internationally we target growth in our businesses by taking the strategy that has proven to be successful in the UK to other markets that fit our growth model. Our rate of asset growth and associated impairment experience is determined by the balance between the credit risks we take and the returns we achieve.
Key Performance Indicators
Our Key Performance Indicators help us to measure our progress against each element of our strategy.
Growing nationally across Australia
We have operated in Australia for over 10 years and over the past three years have expanded our Retail and Commercial banking capability nationally. We offer simple and aggressively priced products, supported by distinctive marketing to increase brand awareness and new business.
Impaired loans as a % of closing balances
Loans and Advances to Customers
Creating a full service bank in Ireland
The creation of a full service retail proposition and ongoing investment in our business banking operations are designed to make us the 4th largest full service bank in Ireland by 2009.
Impaired loans as a % of closing balances
Loans and Advances to Customers
Growing products and sector specialisms in Europe & North America
Across our businesses, we are expanding our interests and seeking to capture the synergies open to us by closer co-operation across geographical boundaries.
Impaired loans as a % of closing balances
Loans and Advances to Customers
Cost leadership
We recognise the importance of cost discipline and while planning to invest appropriately to take advantage of the growth opportunities in our International markets we will target operational efficiencies in our business as usual activities.
Cost:income ratio
£820m
Underlying profit before tax up 34%
